Rebrand for a family owned Italian distillery – Buiese. The distillery is located in Friuli-Venezia Giulia, north of Venice. The golden eagle is the symbol of the region, which was incorporated into a strong, initial character.

Using an early 20th century woodcut, which links to the companies heritage (founded in 1918) an eagle was included to symbolise the region and add a modern, edgy and distinctive feel.

Strong, elegant typography compliments the symbol. 

EH Venues required an identity for their restaurants within
The Royal Berkshire and Fenham Hall hotels.

To compliment the modern British menu, an elegant, minimal design was created.

A changing menu required 'Word' templates, which made updating easier and cost effective.

Camlock Systems required an updated identity.
A 'C' icon was produced based on the internal workings of a lock.

This graphic style interacts with imagery to demonstrate particular product features.

Naming and branding for the Virgin Atlantic IT Hub - an internal initiative to get all staff up to speed with the required software and processes.

Internal poster for 'ability' promoting the IT Hub. Demonstrating how the idea can expand into the verbal language.

Alternative name and styling for the Virgin Atlantic IT Hub.

Proposed pop-up space for 'chit-chat'. Created an imformal space where staff can speak to IT specialists.

Alternative naming and branding for the Virgin Atlantic IT Hub.

The name perfectly summerises the desired result of the programme - to ensure people are agile around IT.

Rebrand for Hyperion, a family owned, bespoke furniture manufacturer.
The new logotype is inspired by fittings and joints. This encapsulates the handmade aspect of their offering.

A brochure cover demonstrates how the identity can appear in outline, allowing the furniture to become prominent.

A suite of brochures were produced, each focussing on a particular room of the house.

Specific sector based press advertising was created.

Wasps Rugby Club were looking to update their existing identity.

The wasp and rugby ball shape were retained from the original design, now fitting together to make a distinctive, contemporary icon. This helped to achieve the required 'tougher' image for the brand. Complimentary typography was tailored to add a 'spikey' appearance.

Construction of the identity -
the complete icon was created using inter-dividing 'rugby ball' ellipses. 

Example of the design applied to a shirt

Mint Julep was the chosen cocktail. Although a classic drink, it was not particularly well-known, so not a obvious choice. Its also perfect for developing an elegant typographic icon.

Advertising for Mint Julep including the cocktail recipe.

Keeping a green palette from the watercolour illustration - colours ways help to enhance the sophisticated feel.

Brochure design for Randalls.

A range of brochures for developments.

Elegant identity for Oakapples.

The Bayside Apartments in Worthing required a lifestyle brochure with an editorial feel. Plus a range of architectural brochures, focussing on the various buildings within the development.

Canon's 'Think' publications are sector based 'thought-leadership' documents. Focussing on the changing technological requirements of the sector.

A highly visual piece was required. It needed to look contemporary, visually linking to the Canon styling, but not necessarily 'on-brand'.

Think Creative spread

A visually engaging spread from 'Think Creative'.

Business Literature for EY

Bringing formal business documents to life with strong typography.

Adding value by bringing information to life.

Maintaining a strong, corporate feel across the literature.

Breaking the information into bite-size segments, allowing the information to be easily digested.

A range of literature for Canon EOS cameras.

Featuring stunning photography shot on the 6D by a Canon ambassador.

Example of a spread from the 1DX brochure.

Each brochure with the EOS range had a particular theme or destination – 6D featured photography from Iceland.

Example of a spread from the 1DX brochure.

Asset Management brochure for DTZ. The 'overseas' aspect of the document was symbolised with the use of the horizon on the cover. Which became a visual link throughout the brochure.

The horizon continues through the brochure spreads.

The horizon works with infographics, becoming a separating element of a diagram.

Canon insight report – adopting Canon's 'Come and see' brand styling.

Creating 'on-brand' documents is hugely important. Whilst essentially an implementation job, it still requires a keen design aesthetic. Quickly understand guidelines and adding value.

Again demonstrating how text can appear engaging and simple to absorb – breaking information down into bite-size pieces.

Branding for the Virgin Atlantic Airways Recognition Awards ‘Inspired’. Celebrating outstanding members of staff.

Incorporating ‘red’ into the copywriting strengthens both the campaign and the brand.

The idea became easily adaptable across a whole range of deliverables.

‘RED’ was given further relevance using the strapline Recognising Excellence & Dedication.

A futuristic styling was created for an EY Robotics Campaign.

Although called 'Robotics', promoting transactional automation was the primary function. So it was necessary to move away from cliche 'robot' images and give the division a human, yet futuristic appearance.

Styling for a diversity / inclusivity campaign for EY. 

'I'm in' was the campaign title. This became an expandable messaging platform – I'm included, I'm involved, I'm inclusive.

One of a series of poster promoting diversity within EY. 

As the campaign was addressing gender, sexuality, race and age the use of imagery was extremely important. A more metaphoric approach was adopted to highlight diversity across the organisation.

Each of the communications focussed on a different aspect of the campaign.

Sometimes internal comms allow for the use of more creative concepts and visuals, that adhere to guidelines, but would not be appropriate for external communications.

The initial campaign was supported by 'case study' communications.

Campaign for K-Mix – a range of appliances from Kenwood. The campaign was focussed on the individuality of the user and how the device can enhance their kitchen experience.

'Be yourself' was the overarching campaign, supported by secondary headlines – 'Be confident'. This supported the idea of personal choice, you can create what you want with your particular product.

The products come in a colourful range. The imagery and the creative were developed to reflect this.

As the campaign has a social media aspect, the imagery was given an 'Instagram' filter.

Single page ad – focusing on a specific market, weddings.

Instore point of sale

Facebook page based on the campaign creative.

Identity for an internal data security campaign for Zurich.

The 'IS' of the identity starts a series questions relating the everyday security of the office

Campaign poster - the identity becomes in integral part of the campaign message.

Campaign poster

Campaign poster

For Canon's European digital print event – designs for skateboards where required. These where digitally printed and personalised on the exhibition stand, to demonstrate the capabilities of their flat-bed printers. A range of colourful, eye-catching designs were produced from Manga influenced to Pop-Art.

Detail from a skateboard designed for a Canon print industry event.

The manga inspired skateboard on the exhibition stand. These boards where individually personalised as give-aways.

Pop-Art inspired skateboard created for Canon Europe.

Ice lolly skateboard created for Canon Europe.

Ice lolly and skull designs

Some of the boards on the stand.

Skull skateboard created for Canon Europe.

Graphic 'Damien Hurst' inspired skateboard created for Canon Europe.

The Damien Hurst board on the stand.

A name and adaptable graphic style was required for the event. A highly visual, strongly photographic design was produced, to demonstrate the high quality print. Half-pipes and ramps were printed on the stand which incorporated the design.

For an international print industry event, an urban fashion boutique was created to demonstrate Canon's large scale printing capabilities– this styling was adopted across a huge range of deliverables.

The graphic language needed to be mostly photographic to show the high quality achievable on the new range of large scale flat-bed printers.

The strong diagonals and juxtaposed imagery created a distinctive look-and-feel. Instore point of sale – an example of a counter top display.

An adaptable graphic language gives an highly effective style, whilst allowing individual items to have an unique design.

Direct Mail

Pop-up exhibition stands

Invitation

A detail from The Friary spring & summer campaign. A kaleidoscope design was created, made from products available in the stores situated in The Friary shopping centre.

A fresh colour palette was adopted, to capture the feeling of Spring and Summer. This styling was used on-site in the shopping centre, in advertising and online.

The kaleidoscope design created for The Friary Christmas campaign. Featuring items available in the stores.

One of a number of posters created for The Friary Centre Christmas campaign. Individual designs were produced for fashion, gifts, accessories and children.

The campaign included 48 sheet billboard ads, on-site poster, press-ads and web-banners.

The series of posters show how the kaleidoscope changes with the different products included.

Another on-site poster in the campaign.

A fractal, kaleidoscope pattern was introduced. This could be used as a background, or a graphic to hold messaging.

After a successful Christmas campaign, I was asked to develop a '365' styling to be used between promotional campaigns, which should visually link to the established kaleidoscope design. 

Development of the web styling.

EY required designs for their experience centre, a network hub where meetings could be held or new clients could be entertained. A name was needed, along with a design that would compliment the space. 

Momentum was chosen to symbolise motion, the idea of the experience centre being integral to your business moving forward. The styling used ambient landscape in motion, calming in appearance and purposefully not the usual business image.

Another concept was called 'Space', Where interesting crops where utilised, symbolised a 'space to breathe' where the area around an individual is as important as they are.

An advertorial for 'Space' the experience centre.

Guidelines for Sony PSG – the B2B division of Sony.

Guide to imagery - what type of image and when it should be used.
Engaging and exciting infographics made aspects easer to understand. 

An example of their 6 step guide to brand communications. Each aspect of the guidelines was illustrated using engaging, creative images that visually portrayed the points being addressed.

Creative photography was used throughout the Sony Professional guidelines.

Part one of the guidelines established who Sony PSG are, their brand values, proposition and how they communicate to their various audiences.

These images both reinforced the brand message and gave necessary energy to the document.

Part two focused on the visual elements of the brand and how to create successful communications.

Engaging images support the brand values.

Visually striking imagery. 
An other section divider in part two of the guidelines.

Allianz tone of voice guidelines.

Allianz guidelines – spread example.

Allianz guidelines – spread example.

Allianz guidelines – spread example.

Detail from Sony Professional trade advertising.

The advertising for the F65 digital cinema camera was based on the power of imagination. A striking image was created to reinforce the concept of 'imagination captured'.

A cinematic approach was used to promote a new range of digital cinema cameras. The model is looking forward 'into the future' which links to the headline. Whilst the headline refers to the product range (and digital cinema) as the future. 

Sony Professional trade advertising. A campaign was created for Sony's range of cameras aimed at news gathering and outside broadcast.

Industrial cameras. A campaign for a specialist camera range particularly created for production lines and manufacturing, specifically designed to single out imperfections. 

A monthly editorial publication from EY needed a name and a flexible visual style which allows for hero individuals but also generic graphic covers.

In keeping with the editorial style, the design was purposefully loose. Giving the publication an individual look and differentiating from regular EY documents.

The usual EY guidelines could be pushed, to create engaging spreads where individual articles could have their own unique styling.

The white paper is colour-coded for specific purposes. A design was created that used white icons symbolic to the particular range – i.e. the recycled range featured a Polar Bear.

Guide to drupa – a print industry technology forum.

A further spread from the drupa guide.

Translated into three languages and featuring strong Canon branding.

Guide to drupa. 

Spread from the Canon insight report

Example of infographics created for Canon

Example of infographics created for Canon

Example of infographics created for Canon

Infographics for an EY brochure

Example of infographics created for EY

Stills from an animation for Sony. A kinetic typography animation was created to promote a new 4K industrial camera.

Stills from an animation for Sony.

Stills from an animation for Sony.

Stills from an animation for Sony.

Stills from an animation for Sony.

Stills from an animation for Sony.

Stills from an animation for Sony.

One of a series of interactive PDF created for Canon. These were industry based and detailed Canon's expertise with that sector

Manufacturing sector Interactive PDF

iPad version of the vertical presentation

Interactive PDF. Sales force knowledge checker giving the sales team product insight and competitor advantage.

The knowledge checker is a product comparison to large format printers.

The boxes displayed the individual features on each product.

Interactive sales guides made it easier for both the sales team and their clients choose the right product, based of business size and usage requirements. 

SOHO interactive product guide

Interactive product guide – helps both sales and client choose the right product from the range.