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Guidelines for Sony PSG – the B2B division of Sony.
Guide to imagery - what type of image and when it should be used. Engaging and exciting infographics made aspects easer to understand. 
An example of their 6 step guide to brand communications. Each aspect of the guidelines was illustrated using engaging, creative images that visually portrayed the points being addressed.
Creative photography was used throughout the Sony Professional guidelines.
Part one of the guidelines established who Sony PSG are, their brand values, proposition and how they communicate to their various audiences.
These images both reinforced the brand message and gave necessary energy to the document.
Part two focused on the visual elements of the brand and how to create successful communications.
Engaging images support the brand values.
Visually striking imagery.  An other section divider in part two of the guidelines.
Allianz tone of voice guidelines.
Allianz guidelines – spread example.
Allianz guidelines – spread example.
Allianz guidelines – spread example.
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