Canon's 'Think' publications are sector based 'thought-leadership' documents. Focussing on the changing technological requirements of the sector.
A highly visual piece was required. It needed to look contemporary, visually linking to the Canon styling, but not necessarily 'on-brand'.
Think Creative spread
A visually engaging spread from 'Think Creative'.
Business Literature for EY
Bringing formal business documents to life with strong typography.
Adding value by bringing information to life.
Maintaining a strong, corporate feel across the literature.
Breaking the information into bite-size segments, allowing the information to be easily digested.
A range of literature for Canon EOS cameras.
Featuring stunning photography shot on the 6D by a Canon ambassador.
Example of a spread from the 1DX brochure.
Each brochure with the EOS range had a particular theme or destination – 6D featured photography from Iceland.
Example of a spread from the 1DX brochure.
Asset Management brochure for DTZ. The 'overseas' aspect of the document was symbolised with the use of the horizon on the cover. Which became a visual link throughout the brochure.
The horizon continues through the brochure spreads.
The horizon works with infographics, becoming a separating element of a diagram.
Canon insight report – adopting Canon's 'Come and see' brand styling.
Creating 'on-brand' documents is hugely important. Whilst essentially an implementation job, it still requires a keen design aesthetic. Quickly understand guidelines and adding value.
Again demonstrating how text can appear engaging and simple to absorb – breaking information down into bite-size pieces.
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