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Detail from Sony Professional trade advertising.
The advertising for the F65 digital cinema camera was based on the power of imagination. A striking image was created to reinforce the concept of 'imagination captured'.
A cinematic approach was used to promote a new range of digital cinema cameras. The model is looking forward 'into the future' which links to the headline. Whilst the headline refers to the product range (and digital cinema) as the future.&nbsp
Sony Professional trade advertising. A campaign was created for Sony's range of cameras aimed at news gathering and outside broadcast.
Industrial cameras. A campaign for a specialist camera range particularly created for production lines and manufacturing, specifically designed to single out imperfections. 
A monthly editorial publication from EY needed a name and a flexible visual style which allows for hero individuals but also generic graphic covers.
In keeping with the editorial style, the design was purposefully loose. Giving the publication an individual look and differentiating from regular EY documents.
The usual EY guidelines could be pushed, to create engaging spreads where individual articles could have their own unique styling.
The white paper is colour-coded for specific purposes. A design was created that used white icons symbolic to the particular range – i.e. the recycled range featured a Polar Bear.
Guide to drupa – a print industry technology forum.
A further spread from the drupa guide.
Translated into three languages and featuring strong Canon branding.
Guide to drupa. 
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